Measure grass in seconds. Make better grazing decisions.
AIMER helps dairy farmers see pasture clearly and act with confidence — using just the phone in your pocket.
Why AIMER?
Designed for grass-based dairy systems
AIMER is launching in the UK with a focus on pasture-based dairy farms, where grass utilisation, round length and hitting cover targets matter. It is practical, straightforward and designed to fit into normal farm routines — not add another layer of complexity. AIMER is for farmers who want better grass information without doing 20,000 steps.
Proven in New Zealand. Now launching in the UK.
AIMER has been developed and proven in New Zealand, where pasture measurement and grazing decisions are central to farm performance. AIMER is already used by 500+ farms in New Zealand and is now being introduced with UK grazing farmers. The UK launch is focused first on pasture-based dairy farms that want faster, more consistent pasture measurement and clearer grazing decisions.
Thousands of videos have been collected on UK farms with smartphone models already stress tested on over 20 farms
Is AIMER right for your farm?
AIMER is likely to be a good fit if you:
- Run a pasture-based dairy system
- Already measure grass, or want to measure more consistently
- Want faster pasture covers without relying only on a plate meter
- Use grass information to make grazing or supplement decisions
- Want your team or advisor working from the same pasture picture
Not dairy, or not measuring grass yet?
You can still register interest. AIMER Farming is developing with farmers, advisors and industry partners, and we are keen to hear from others interested in better pasture measurement and grazing decisions.
What farmers gain
With AIMER you can:
- Measure grass more regularly
- Reduce reliance on rough estimates
- Save time on pasture measurement
- Improve confidence in grazing and supplement decisions
- Keep the team working from the same grass picture
All using the phone you already carry.
Launching in partnership with Precision Grazing
AIMER is launching in the UK in partnership with Precision Grazing, a specialist pasture and grazing consultancy working with dairy, beef and sheep farmers across the UK.
Together, AIMER Farming and Precision Grazing are focused on:
- Making grass measurement simpler
- Improving consistency of grass data
- Supporting better day-to-day grazing decisions
- Helping farmers turn pasture covers into practical action
The aim is simple: proven technology, applied in a way that fits UK grazing systems.
Frequently asked questions
Is AIMER only for dairy farms?
The first UK launch focus is pasture-based dairy farms, especially those already measuring grass or wanting to measure more consistently.
Other farmers, advisors and groups are still welcome to register interest.
Do I need a plate meter?
No. AIMER is designed to measure pasture covers using a smartphone, without needing a plate meter.
What does AIMER help me do?
AIMER helps you measure grass faster, see your feed wedge more clearly and use current pasture information to support grazing and supplement decisions.
What happens after I register?
You will be added to the AIMER launch list and may receive event invites, demo updates, product news or selected trial opportunities.
Is the 14-day trial available to everyone?
Trial access will be offered selectively during the launch phase.
Can beef, sheep or mixed farms register?
Yes. The first launch focus is dairy, but beef, sheep and mixed farms can register interest for future updates.
Can advisors or discussion groups register?
Yes. Advisors, consultants and discussion group organisers are welcome to register interest.
Ready to see AIMER in action?
Register your interest to hear about AIMER launch events in UK, practical demos, product updates and selected 14-day trial opportunities.
Contact us
Phone: 01392 914039
Email: uksupport@aimerdev.com
