"It’s simple to use, the measurements have stacked up well against the plate meter, and it has the potential to completely revolutionise pasture measurement on farms like ours."

“One morning I was able to measure the 140ha grazing platform in about 30 minutes using AIMER”

“We’ve been able to hit our residuals a lot better this year thanks to using AIMER”

“With AIMER, you don’t have to walk the whole farm – you can go straight into a paddock, take a measurement and have everything there in the app. Compared with spending hours walking and then manually entering data, it really narrows the workload down and frees up time to spend elsewhere.”

“Previously, grass measuring was quite reliant on me making the decisions. One of the things I like about AIMER is how easy it is to share information across the team, so everyone has a better understanding of feed availability and grazing plans, even when I’m not there.”

“It’s quite nice because you can just whip around and scan some paddocks when you’re fetching the cows...It doesn’t take that long at all. It makes it easier to do, so you end up doing it more often."

“What I really liked about AIMER was that we didn’t have to set aside two or three hours a week to measure the whole farm. We can capture data while we’re moving cows in and out of paddocks, which means we’re getting a much more up-to-date picture of what’s happening across the farm.”