Who we are

About AIMER

AIMER was founded by Jeremy Bryant, a dairy farmer turned AgTech innovator with a passion for helping farmers optimise their farming operations. With a deep understanding of the challenges that farmers face, Jeremy realised that there was a gap in forward looking decision support tools that could help them optimise farm operations, profit and environmental performance.

With a PhD in genetics and farm system modelling, and years of experience in the AgTech industry, Jeremy set out to create a solution that could truly make a difference. The result is AIMER, an AI enabled digital assistant that acts as a pasture coach by testing ideas, running scenarios, optimising decisions, generating plans and communicating results and plans. 

Aimer Farming has gained momentum with backing from our valued investors Sprout Agritech, Agnition Ventures, Pacific Channel, NZVC, and angel investors Burkard and Frank Erbacher.

Our team

UK Team

James Daniel

UK Distributor - Founder/Director of Precision Grazing Ltd

Mel Griffith

UK Support - Precision Grazing Ltd

Technology

Jeremy Bryant, Ph.D

Founder/CTO

Herman van Wyk

Software Development Manager

Duncan Willcock

Lead Engineer

Charlotte Bibby

Product Manager

Laura Thresher

Product Designer

Paul Maguire

Mobile App Developer

Isaac Gilmour

Senior Software Engineer

Ding Ning, Ph.D

Senior AI Engineer

Patrick Sherwin

Software Tester

Rahul Unnikrishnan

Data Engineer

Customer Operations

Megan Harper

Customer Operations Lead

Monique Moore

Administration Manager

Taylor Hill

Technical Specialist

David Drever

QA Representative

Chloe Reardon

Customer Support Representative

Sarah Adkin

Customer Onboarding Representative - South Island

Commercial and Business Development

Shane Nolan

Chief Revenue Officer

Brett Wallace

Business Development Manager

Workplace Wellbeing Team

Enzo

CFO - Chief Frisbee Officer

Greg

Mud Acquisition & Transfer Agent

Max

GM - Greetings Manager

Charlie

Snack Acquisition Specialist

Dora

Senior Sleep Consultant

Olly

Junior Cuddles Advisor

reviews

Trusted on farms big and small, north to south

Our farmers say it best! See how AIMER is making a difference to their pasture.

“All in all, I do really like the app. Has saved me a lot of time as I’m a solo operator and has made things much easier for me, and have been hitting great intakes and getting great residuals.”

Jeremy Reichmuth

Matamata, Waikato

"I did a full farm drive and was absolutely blown away by the numbers.
I’m an ex-farm advisor and do frequent farm walks across three farms and have done for 23 years. So I know pasture and this is really exciting! I drove around the farm with a big smile on my face."

Hamish Putt

Tokoroa

“I went out before, did a plate-meter and a Vision scan on a paddock the cows had just left and one they were about to go in to and there was 13kg/DM difference. It was awesome! Just makes it easy!”

Blake Borrie

Otago

"AIMER's optimisation is amazing — I can quickly work out how many paddocks to drop out for silage, or to add in supplement and how much for the desired round length."

Brett McLennan

West Coast

“The ability of AIMER to learn your farm’s pasture growth patterns, and its ability to give feedback and some management input on what you could do to address a situation, has a lot of appeal to me.”

Shane True

Manawatu

“It’s great how I can see which paddocks and cultivars are under or over-performing, and then use that as a basis for pasture renovation decisions.”

Hayden Lawrence

Taranaki

“To do a whole farm walk it would take four to five hours every week. Using the part farm walk in AIMER, we can be done in 45 minutes. AIMER then generates a grazing plan so anyone on the team can confidently walk out and put the cows in the right paddock.”

Fraser & Amber Carpenter

South Auckland

“AIMER has really helped with our pasture management over the season. The spring and early summer has seen our production lift as we have grazed paddocks more accurately. AIMER has taken out a lot of the guesswork.”

Jason Christensen

Wairarapa

Meet the people behind AIMER