Aimer Farming has welcomed Government co‑investment that will help New Zealand farmers make faster, more confident pasture and feed decisions - turning measurement into clear, practical action on farm.
As part of the Ministry for Primary Industries’ Primary Sector Growth Fund, MPI is investing $600,000 in a $1.675 million project with Aimer Farming. The project will scale Aimer Farming’s proven AI‑powered pasture measurement and decision technology, AIMER, across hundreds of New Zealand dairy and beef farms. It will also help fast‑track new tools designed to save farmers time and reduce uncertainty in daily grazing and feed decisions.
Launched in 2023, AIMER is already used on more than 650 farms, with over 10,000 pasture measurements recorded each week. The next phase of development focuses on ‘Ask AIMER’ - a chat‑based AI assistant inside the AIMER smartphone app that allows farmers to simply ask what to do next and receive tailored, farm‑specific recommendations.
Jeremy Bryant, Founder and CTO of Aimer Farming, says the opportunity is to move beyond reporting information to actively guide farmers’ decisions.
“Farmers don’t need more dashboards of information. They need a better understanding of their options, why they matter, and the confidence to back their own decisions. Then they can act earlier, avoid costly mistakes and get more from every paddock and every cow.”
Ask AIMER is being built on Aimer Farming’s proprietary technology, which already generates tailored grazing and supplement recommendations for individual farm systems. The platform uses smartphone‑based computer vision to measure pasture, forecasts feed supply, and creates grazing and supplement plans that reflect each farm’s unique setup and constraints.
By adding a conversational interface, Ask AIMER allows farmers to interact directly with that intelligence. For example, a farmer can ask which paddocks to take out for silage this week, or how to adjust grazing and supplement plans as conditions change. AIMER then returns a clear recommendation, along with a short explanation of what’s driving that suggestion.
“This represents a shift from software that reports information to systems that actively guide decisions,” Jeremy says. “We’re building AIMER as the pasture operating system - the eyes to measure pasture accurately, the brain to optimise grazing and supplement plans, and now an action layer that turns insight into clear next steps.”
The project aims to upskill more than 10,000 farmers and rural professionals, increase pasture monitoring by 30 percent, and lift on‑farm productivity. It is also expected to support stronger sector earnings and contribute to lower net greenhouse gas emissions through better forecasting and earlier, more informed decision‑making.
Jeremy says New Zealand has a global opportunity to lead in pasture‑based farming by exporting pasture intelligence, not just agricultural products.
“Pasture‑based farming is one of the world’s most efficient production systems,” he says. “If we can help farmers improve pasture utilisation and reduce uncertainty in feed decisions, that lifts profitability, animal performance and environmental outcomes - here in New Zealand and well beyond.”
