About AIMER

AIMER was founded by Jeremy Bryant, a dairy farmer turned AgTech innovator with a passion for helping farmers optimise their farming operations. With a deep understanding of the challenges that farmers face, Jeremy realised that there was a gap in forward looking decision support tools that could help them optimise farm operations, profit and environmental performance.

With a PhD in genetics and farm system modelling, and years of experience in the AgTech industry, Jeremy set out to create a solution that could truly make a difference. The result is AIMER, an AI enabled digital assistant that acts as a pasture coach by testing ideas, running scenarios, optimising decisions, generating plans and communicating results and plans. 

Aimer Farming has gained momentum with backing from our valued investors Sprout Agritech, Agnition Ventures, Pacific Channel, NZVC, and angel investors Burkard and Frank Erbacher.

Our team

UK Team

James Daniel

UK Distributor - Founder/Director of Precision Grazing Ltd

Mel Griffith

UK Support - Precision Grazing Ltd

Technology

Jeremy Bryant, Ph.D

Founder/CTO

Herman van Wyk

Software Development Manager

Duncan Willcock

Lead Engineer

Charlotte Bibby

Product Manager

Laura Thresher

Product Designer

Paul Maguire

Mobile App Developer

Isaac Gilmour

Senior Software Engineer

Ding Ning, Ph.D

Senior AI Engineer

Patrick Sherwin

Software Tester

Rahul Unnikrishnan

Data Engineer

Customer Operations

Megan Harper

Customer Operations Lead

Monique Moore

Administration Manager

Taylor Hill

Technical Specialist

David Drever

QA Representative

Chloe Reardon

Customer Support Representative

Sarah Adkin

Customer Onboarding Representative - South Island

Commercial and Business Development

Shane Nolan

Chief Revenue Officer

Brett Wallace

Business Development Manager

Workplace Wellbeing Team

Enzo

CFO - Chief Frisbee Officer

Greg

Mud Acquisition & Transfer Agent

Max

GM - Greetings Manager

Charlie

Snack Acquisition Specialist

Dora

Senior Sleep Consultant

Olly

Junior Cuddles Advisor

reviews

Results from farmers like you

Our farmers say it best! See how AIMER is making a difference to their pasture.

"It’s simple to use, the measurements have stacked up well against the plate meter, and it has the potential to completely revolutionise pasture measurement on farms like ours."

James Tweedie

Cumbria

“One morning I was able to measure the 140ha grazing platform in about 30 minutes using AIMER”

Sam Pearson

North Wales

“We’ve been able to hit our residuals a lot better this year thanks to using AIMER”

Jeff Evans

Pembrokeshire

“With AIMER, you don’t have to walk the whole farm – you can go straight into a paddock, take a measurement and have everything there in the app. Compared with spending hours walking and then manually entering data, it really narrows the workload down and frees up time to spend elsewhere.”

Steven Lee

Dalfibble, Lockerbie

“Previously, grass measuring was quite reliant on me making the decisions. One of the things I like about AIMER is how easy it is to share information across the team, so everyone has a better understanding of feed availability and grazing plans, even when I’m not there.”

Rhidian Glynn

Rhiwgriafol, Powys

“It’s quite nice because you can just whip around and scan some paddocks when you’re fetching the cows...It doesn’t take that long at all. It makes it easier to do, so you end up doing it more often."

Iago Evans